13 seats · Nairobi · Starts 19 October

Save lives.
Make it pay.

Every clinic that runs on Pawanax catches the referral that was about to be missed, the prescription that was about to go wrong, the patient who was about to fall through the cracks. None of that happens until someone walks in and earns a yes. That someone is you.

Claim a seat Read the playbook

100

paying customers in 90 days

$1M

bookings in 12 months

10

plays that survived the critics

13

interns. One scoreboard.

Honest math: subscriptions alone don’t reach $1M. The path is Subscriptions + 13 × Discovery Diagnostic + 5 × WhatsApp Agent Factory + 2 × Clinical AI Pilot + 2 × Advisory Retainer. Interns open the doors, the founder closes the big rooms, and every subscription is a clinic that stays.

The 10 plays

We wrote 21. Three independent critics — unit economics, Kenyan buyer psychology, and legal/execution risk — tore them apart. These are what survived.

1

Founding 10 Paid Pilots

Sells Pro → Clinic · 10 pilots signed, 6 convert

30-day paid pilot at canon price on a metric the clinic chooses; auto-converts on day 30. Signed contract and testimonial release before any logo or video is used.

No lifetime price-locks, no free pilots, no pilot without a signed contract.

2

Owner-First Clinic Blitz + Revenue-Leak Audit

Sells Medical / Starter → Pro · 35 Medical + feeds every other play

Pairs book 15-minute owner slots by phone first, then visit a zone. Demo on synthetic data, leave a 3-leak audit PDF the owner keeps. Close on M-Pesa on receipt.

Never pitch the receptionist. Never show a real patient screen. No pressure closes.

3

Problem Hunters Studio

Sells Trust → audits → every tier · 30 published fix-stories, 60 AI explainers

Interns interview businesses and facilities on the problem they solved, not the one that shames them. Subject approves the cut. Clinician-reviewed AI explainers on stats and trends. Every interviewee is offered the audit the same week.

No patients, no clinical areas, no unconsented faces, no unsourced stats, no naming-and-shaming.

4

Retention & Referral Engine

Sells Annual prepay + referred seats · 70% day-7 activation, 15 referred payers

Day-1 onboarding, day-7 activation, day-25 renewal call with annual prepay offer. From day 30, every happy payer gets a forwardable one-page proof and a capped credit per paid referral.

Credit only to subscribers — no cash or in-kind to prescribers or pharmacists.

5

Diaspora "Care for Mum"

Sells Life Plus · 15 Life Plus

Kenyans abroad buy Life Plus for parents at home, pay by card, and set it up remotely with the parent’s consent. Urgent symptoms route to a named Nairobi clinic.

No treatment promises. "Not emergency care" on every asset.

6

Campus Ambassadors

Sells Study · 30 Study payers

Med, nursing, and pharmacy students at UoN, KU, Moi, and KMTC run study circles on Pawanax. Exam-season annual prepay. Ambassadors disclose they represent Pawanax in every message.

Flat documented recognition, not uncapped commission on medical products.

7

SACCO & Employer Health Benefit

Sells Team / Clinic · 2–4 group accounts

Bundle Pawanax as a staff or member benefit. 60-day paid pilot sponsored by a board champion. Employer sees aggregate usage only — never chats.

No employee data to the employer. Opt-in enrolment only.

8

Clinician Grand Rounds

Sells Medical / Pro · 12 sessions, 15 payers

Weekly clinician-moderated session hosted inside communities whose admins invited us. Pitch only after Q&A; price-locked offer at the end.

No CPD claims until an accredited provider confirms in writing. No patient cases on air. Never pose as a member.

9

Consultancy Closer Desk

Sells Discovery Diagnostic → Agent Factory / Clinical Pilot · 4 Discovery Diagnostics

Audits and pilots that reveal enterprise pain are escalated into account dossiers built on public sources only. The founder closes. This is the engine that makes $1M possible.

Zero gifts or hospitality to officials. Public-source research only.

10

Founder Authority Engine

Sells Discovery calls · 5 posts/week, 20 Discovery calls booked

Founder-approved LinkedIn posts and carousels built from real pilot numbers and named references. Every post ends in a Discovery-call CTA. Press only once references exist.

Founder approves every post. No unverified metrics. Disclose material AI assistance.

A week in the machine

  1. MondayStand-up at 8:00. Scoreboard review. Book owner meetings for the week.
  2. Tue – ThuField days in pairs. Owner meetings, demos, audits, fix-story interviews. Log everything the same day.
  3. ThursdayClinician Grand Rounds goes live. Studio publishes the week’s stories.
  4. FridayPilot renewals and referral asks. Retro: double down on what closed, kill what didn’t.

The squad

Every seat has a weekly number. Every number is on the scoreboard. Top performers convert to full-time.

Field Closer

4 seats

Weekly number: 15 owner meetings & 3 paid closes / week per pair

Runs: Owner-First Clinic Blitz + Revenue-Leak Audit · Founding 10 Paid Pilots

View role & apply

Problem Hunter (Field Storyteller)

2 seats

Weekly number: 3 consented fix-stories published / week

Runs: Problem Hunters Studio

View role & apply

AI Content Studio Producer

1 seat

Weekly number: 5 AI explainers + 5 founder posts / week

Runs: Problem Hunters Studio · Founder Authority Engine

View role & apply

Pilot & Customer Success Manager

1 seat

Weekly number: 70% day-7 activation, 0 unsigned pilots

Runs: Founding 10 Paid Pilots · Retention & Referral Engine

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Diaspora & Campus Growth Lead

1 seat

Weekly number: 5 Life Plus + 8 Study payers / week

Runs: Diaspora "Care for Mum" · Campus Ambassadors

View role & apply

SACCO & Employer Partnerships Associate

1 seat

Weekly number: 4 board-champion meetings / week

Runs: SACCO & Employer Health Benefit

View role & apply

Community & Grand Rounds Host

1 seat

Weekly number: 1 session / week, 40+ registrants

Runs: Clinician Grand Rounds

View role & apply

Audit & Consultancy Research Analyst

1 seat

Weekly number: 5 audits + 2 account dossiers / week

Runs: Owner-First Clinic Blitz + Revenue-Leak Audit · Consultancy Closer Desk

View role & apply

Revenue Ops & Compliance Lead

1 seat

Weekly number: 100% leads logged in 24h, 100% consent on file

Runs: all ten plays

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Ruthless, not reckless

We sell health. Trust is the product, so these lines never move:

  • Nobody is filmed without signed consent, and every subject approves their cut.
  • No patients, no clinical areas, no real patient screens — demos run on synthetic data.
  • Every health claim is sourced and clinician-reviewed before it ships.
  • We pitch owners and decision-makers, not receptionists. No pressure closes.
  • Warm outreach only. We never blast scraped numbers.
  • No kickbacks: referral credit goes to subscribers, never to prescribers or officials.

Plays we killed

So nobody re-pitches them blind:

  • Cold WhatsApp blasts from scraped lists. Gets the business number banned — and the product runs on WhatsApp. Unlawful direct marketing under the Data Protection Act.
  • Covert selling in WhatsApp/Facebook groups. Reads as astroturfing. Survives only as admin-invited Grand Rounds.
  • CPD-accredited course (90-day). Accreditation takes longer than the window. Start paperwork as a 12-month moat.
  • Pharmacy rev-share. Per-recommendation revenue share looks like a kickback and risks pharmacists’ licences.
  • Programmatic SEO. Compounds after month six. Revisit then, with named clinician review.
  • Free clinical tools (drug checker). May be regulated software. Non-clinical SHA tools later, ungated.
  • Paid expo booths. Burns cash; leads go cold in 72 hours. Free-entry events only, inside the Blitz.
  • Commission-only reseller army. Unlicensed intermediary risk, ~0.2 closes per rep, and buyers distrust it.

Ninety days. One hundred customers.
Countless lives.

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